You know what they say – honesty is the best policy. And in business, that couldn't be more true. It's not just about making a quick buck, it's about building a reputation and creating lasting relationships with your customers. Here are some reasons why integrity: the foundation of business success:
Trust is everything. If your customers don't trust you, they won't do business with you. It's as simple as that.
Reputation is everything. Your reputation is what people say about you when you're not in the room. It takes a long time to build a good reputation, but only a moment to destroy it.
Ethics matter. Doing the right thing isn't always easy, but it's always the right thing to do. Your ethics define you as a person and as a business owner.
Word of mouth is powerful. Your customers are your best marketing tool. If they have a good experience with you, they'll tell their friends and family. If they have a bad experience, they'll tell everyone.
Success is about more than money. Money can't buy happiness, and it can't buy integrity either. Your success should be measured by more than just your bank account.
So, next time you're faced with a tough decision, remember the importance of integrity. It may not always be the easy choice, but it's always the right one.
This very topic is one of the reasons I started Stella Web Design. Before embarking on this entrepreneurial journey, I worked for a small business in their marketing department. Throughout my years at that company, I recall so many conversations about deciding where to spend and who to trust. Surely, it's not a secret that this is a question every mindful small business owner must ask themselves. Unfortunately, there were some ventures that did not end well for that company, and it was painful to watch.
When it was clear that I was heading into the territory of helping other business owners with branding, strategy and website design, being positioned as an ally was of utmost importance to me. My goal is to help others share their gifts with the world - especially ladies on a mission to better the world. If they win, I win.
Are you a mission-driven female entrepreneur looking for a trusted source of support in the area of branding, marketing collateral or WIX website design? Maybe you aren't, but know someone who is. Either way, it would be an honor to meet you and find out how we might collaborate. Schedule a super fun virtual coffee today!
cover image credit: https://unsplash.com/@aleno
