As a business owner, having an online presence isn’t a necessity – it’s mandatory.
Word of mouth, flyers, and even TV and radio ads are no longer the main forms of marketing. If you don't keep up with online marketing trends, you risk falling behind your competitors.
So how do you grow your online presence and land more clients?
The answer is easier than you think – it’s called copywriting.
My name is Mary and I’m a copywriter. I help businesses like yours:
Boost your online visibility
Enhance your marketing strategies
Simplify the customer's path to sale
And I’d love to help do the same for you.
I started in real estate (doesn’t everyone!).
But it was through various courses that I found my true passion in writing. I embraced the allure of words. Trading property listings for blogging, mastering search engine optimization (SEO), and the art of persuasion.
The first question people ask when learning of this profession I’ve chosen is, “Um, what exactly is it you do?”. Fair question.
This article explains all you need to know about copywriting. And how it’s the secret sauce when it comes to growing your online presence.
What is Copywriting?
What Does a Copywriter Do?
The Importance of a Copywriter for Your Business.
Expert Copywriting Tips to Increase Your Online Presence.
Hiring a Professional Copywriter.
You’ll understand what it means to write persuasively and connect with your audience. I’ll even share some of my best tips when it comes to writing copy effectively (I trust you won’t share these secret tips with anyone else!).
Ready to elevate your online presence with expert copywriting? Skip the reading and book your FREE 30-Minute Discovery Call now.
Let’s begin by defining copywriting.
What is Copywriting?
Understanding copywriting can be easier when you know what it is and isn’t.
What It Is.
A Strategic Marketing Tool: It’s written in a way to persuade or influence the reader to take a specific action. This could be buying a product or subscribing to a newsletter.
Brand Voice Development: Copywriting has a consistent tone and style throughout. Representing the brand’s personality across all content and platforms.
SEO Enhanced Writing: Copywriting uses relevant keywords to improve a website's search engine ranking. But still keeping with the message’s clarity and appeal.
Conversion-Focused: Copywriting focuses on converting readers into customers. Click-through rates, engagement, and sales are measurements for conversion.
Benefit-driven: Copywriting highlights the benefits of a product or service. It addresses the reader’s needs and pain points and then presents the offer as a solution to their problems.
What It’s Not.
Plain Text Writing: Unlike informative text, copywriting persuades the readers to do something. It’s also written more creatively and compellingly.
Factual Reporting: While it does include facts, copywriting goes beyond spitting out information. Its main purpose is to evoke emotions and get the reader to take action.
Academic Writing: Academic writing focuses on objectivity, detailed analysis, and evidence. Copywriting focuses on subjective persuasion and sales.
Keyword Stuffing: SEO is important. But a skilled copywriter knows it’s not about inserting as many keywords as possible. Relevance and readability play a huge role when ranking in search engines.
One-Size-Fits-All: Copywriting must be tailored to the specific audience, platform, and purpose.
Examples of Copywriting.
Web and Landing Pages
Email Campaigns
Social Media Ads
Product Descriptions
Advertising Slogans
Billboard Copy
Brochure Content
Direct Mail Letters
Blogs
For copy to be effective it needs the following:
Clarity and conciseness
Persuasiveness
Empathy and storytelling
Call-to-Action
Understanding these distinctions helps clarify what copywriting entails. And ensures you use effective strategies for inbound marketing communication.
Some people choose to write their own copy. Other people find it far more effective to hire a professional.
What Does a Copywriter Do?
Amplifying your online marketing presence is best achieved by hiring a copywriter.
A copywriter plays various roles. Each requires a mix of creativity and strategic thinking. But also a keen understanding of marketing strategies.
Six Roles a Copywriter Plays.
Content Creator: Copywriters craft compelling and engaging copy for various platforms. Some include websites, email campaigns, social media, and print material.
Brand Messaging: A copywriter develops a consistent brand voice and messaging. This includes creating slogans, taglines, and headlines.
Research and Analysis: Often copywriters conduct in-depth research. They want to understand the target audience, industry trends, and unique selling propositions of the brand. Analyzing statistics helps them determine the copy’s effectiveness.
Content Strategist: Copywriters plan and execute a content strategy. This is done by aligning it with the brand’s marketing goal. They collaborate with marketing teams to create a cohesive content calendar.
SEO and Digital Marketing: Copywriters know how to write SEO-friendly copy. This improves the visibility of web content in search engines.
Editing and Proofreading: Copywriters review and revise content so it’s accurate, clear, and top quality. Writing copy takes an understanding of writing for the skimmer, the digger, and Google.
A copywriter’s SEO expertise and digital marketing know-how can elevate your brand and amplify your online visibility.
The Importance of a Copywriter for Your Online Business.
People get into business because they have a passion, talent, or expertise in a subject matter.
Take, for example, a therapist.
Therapists study psychology to help people. Not to spend their careers learning inbound marketing strategies. Their valuable work extends well beyond writing SEO blogs.
A therapist’s hours are better spent working with clients one-on-one. And for that reason, hiring a copywriter would be worth the investment.
The same is true for you.
There are several reasons you would decide to hire a copywriter, including:
Time Constraints: It’s a lot of work creating content and running a business. Your time restrictions can make it hard to produce regular, fresh content. Resulting in a sporadic online presence, rather than a strong one.
Content Quality and Consistency: Producing content is one thing – but high-quality and consistent content is another. You want copy that engages your target audience but maintains a consistent tone of voice. It’s more complex than writing words and posting to social media.
Lack of SEO and Technical Know-How: Writing for SEO is very different than writing a paper in college. Chances are you aren’t familiar with SEO and its best practices. Navigating the complexities of digital marketing tools and analytics can be daunting.
When it comes to the investment of hiring a professional copywriter, these stats don’t lie:
Email Marketing ROI: With compelling copy, email marketing has an average ROI of $36 for every $1 spent. (1)
Website and Landing Page Conversion Rates: Professional copy can improve website conversion rates by 2.5 times. Personalized calls to action can increase conversion chances by 202%. (2)
Content Creation: Businesses with consistent and quality blogs get 55% more visitors to their website. (3)
5 Benefits of Hiring a Copywriter vs. DIY
Expertise and Efficiency: A professional copywriter brings field expertise. This streamlines your content creation process. Copywriters stay up to date with current trends and algorithm changes. Things you may not have time for as a business owner.
Quality and Persuasiveness: Copywriters know that writing to sell takes persuasion and empathy. At the same time maintaining high quality and readability.
Time and Cost Savings: Outsourcing your copy needs can be more cost-effective than the opportunity cost of spending time writing content yourself.
Analytics and Improvement: Copywriters measure the success of content and know how to tweak it for better results. Ensuring ongoing improvement for your marketing strategy.
Increased Conversion and Sales: Copywriters focus on conversion-driven content. This affects sales and revenue for your business.
A knowledgeable copywriter enhances the quality of your content resulting in the strategic growth of your business’s online presence.
As promised, here are some of my expert copywriting tips should you decide to go the DIY route.
5 Expert Copywriting Tips to Increase Your Online Presence.
Understand Your Audience: Conduct audience research. Tailor your message to your ideal client. This goes deeper than knowing their gender, age, and geographic location.
Helpful characteristics to identify include:
Psychographics: Interests, hobbies, values, and attitudes.
Behavioral Data: Buying history, website analytics, and social media engagement.
Challenges and Pain Points: Problems, obstacles, and objections.
Craft Compelling Headlines: This might be the most important part of your article. If your headline doesn’t compel people to stop and read it, the rest of the article is a waste. Use powerful words and numbers to draw attention.
Other headline-writing tips include:
Appeal to Emotions: Use positive and negative emotions to drive clicks.
Be Specific: Make it clear to your reader what your content is about.
Promise a Solution: Present your content as the answer to their problem.
Focus on Benefits, Not Features: Tell your readers how your product or service improves their lives. Instead of “Our mattress has advanced memory foam,” try “Sleep like a rockstar on our luxurious memory foam that adapts to your every move.”
Other tips to highlight benefits include:
Translate Features into Benefits: For every feature ask yourself, “So what? What’s in it for my customer” to get the benefit.
Start With the Benefit: Begin your copy with the benefit before you explain the feature behind it.
Use Customer Testimonials: Who better to sing your praises than a satisfied customer?
Write With Clarity and Simplicity: You're not writing a thesis paper. Google (and humans) love writing that’s easy to understand. You want it to come off in a more conversational style.
Other writing tips include:
Avoid Technical Jargon: Jargon includes technical terms, acronyms, and phrases specific to a certain field. These might not be commonly known or used by the general public.
Be Concise: Remove any unnecessary words. Removing the word *any* from the previous sentence still makes the point.
Use Simple Words: Try writing between a 6th and 8th-grade level.
Optimize for SEO Without Sacrificing Readability: Balance keywords without overstuffing. SEO is also about providing a great user experience.
Other SEO tips include:
Don’t Skip Keyword Research: Identify primary and long-tail keywords.
Keyword Placement: Place in title tags, meta descriptions, and headings.
Use Related Keywords: Use related keywords so search engines understand your content.
Using these tips enhances your copy’s effectiveness. It makes content more engaging and persuasive. And moves you closer to achieving your marketing goals.
Hiring a Professional to elevate your brand with copywriting.
Are you ready to…
Save Time
Create Quality Content
Write for SEO Purposes
Offer a Fresh Perspective
Use Strategic Storytelling
Optimize Your Conversion
Gain the Competitive Edge
Reduce Stress
Increase Productivity
… and amplify your online presence?
Then it’s time to bring in the big guns and hire a professional copywriter. Don’t waste any more precious minutes. Schedule a FREE No Strings Attached Discovery Call Today.
Hi. My name is Mary Herzog and I’m a copywriter. Some call me the SEO Sorceress. But really, I’m just very skilled at enchanting search engines with spellbinding copy that lifts your brand’s online presence to heroic heights.
When I’m not busy typing away, I am teaching Pilates, mothering my children, or creating paper bead jewelry.
I can’t wait to collaborate with you, elevate your brand, and grow your online presence.
(1) "What Is the ROI of Email Marketing? - Constant Contact." 4 Nov. 2023, https://www.constantcontact.com/blog/what-is-the-roi-of-email-marketing/. Accessed 8 Nov. 2023.
(2) "15 Call-to-Action Statistics You Need to Know About to Increase ...." 14 July. 2023, https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data. Accessed 8 Nov. 2023.
(3) "Study Shows Business Blogging Leads to 55% More Website Visitors." 17 Aug. 2009, https://blog.hubspot.com/blog/tabid/6307/bid/5014/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx. Accessed 8 Nov. 2023.