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As
you browse through the internet looking at pages, be sure to
notice the layouts and color combinations that interest
you. Color
is such a key ingredient in making the
site represent the feel you want to convey, from the professional
neutrals of a fine suit to denote your real estate company to
the fiery colors of the sunset to advertise your homemade salsa,
and a huge range in between.
One
area we stress is to allow moderation in “web gadgets”.
Too many animated graphics dancing around, music playing,
or pop ups saying “hello” is disturbing to most
people. So we design with moderation in mind, a small amount
goes a long way in adding spice to the site. It will lend
the seasoning a site needs without becoming clumsy to load
or distracting from the content.
Many
business sites prefer an abundance of blank space or “white
space” as it's called, for the clean look it offers,
which is not necessarily white but open. It allows a name
or image to stand out quickly, without competing for attention.
In addition, there are commercial sites that are quite busy
and they are also effective, but need to be organized with
groupings or boxes so not to look confusing.
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